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Subject: Get more qualified visits before your next conversion push
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 Content preview:  Get more qualified visits before your next conversion push
    Web Traffic helps you test demand, lower traffic cost, and build retargeting
    audiences. 
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-microsoft-com:office:office"><head><title>Get more qualified visits before=
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lay:none;font-size:1px;color:#ffffff;line-height:1px;max-height:0px;max-wid=
th:0px;opacity:0;overflow:hidden;">Web Traffic helps you test demand, lower=
 traffic cost, and build retargeting audiences.</div><div lang=3D"und" dir=
=3D"auto"><!--[if mso | IE]><table align=3D"center" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" class=3D"" role=3D"presentation" style=3D"width:6=
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0" role=3D"presentation" style=3D"border-collapse:collapse;border-spacing:0=
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/tr><tr><td class=3D"" width=3D"600px" ><table align=3D"center" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" class=3D"" role=3D"presentation" styl=
e=3D"width:540px;" width=3D"540" bgcolor=3D"#121212" ><tr><td style=3D"line=
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ing=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"background:#1212=
12;background-color:#121212;width:100%;border-radius:12px;"><tbody><tr><td =
style=3D"direction:ltr;font-size:0px;padding:0;text-align:center;"><!--[if =
mso | IE]><table role=3D"presentation" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0"><tr><td class=3D"" style=3D"vertical-align:top;width:540px;" >=
<![endif]--><div class=3D"mj-column-per-100 mj-outlook-group-fix" style=3D"=
font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-a=
lign:top;width:100%;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" role=3D"presentation" width=3D"100%"><tbody><tr><td style=3D"vertical-al=
ign:top;padding:0;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" width=3D"100%"><tbody><tr><td align=3D"left" style=
=3D"font-size:0px;padding:0px 20px 0px 20px;word-break:break-word;"><div st=
yle=3D"font-family:Arial, Helvetica, sans-serif;font-size:16px;line-height:=
24px;text-align:left;color:#FFFFFF;"><h3>If your next priority is <span dat=
a-gs-mrk-color=3D"" style=3D"color:rgb(240, 45, 77);">lowering CPA or impro=
ving CVR</span>, the answer may not be another conversion campaign.</h3><h3=
>You may first <span data-gs-mrk-color=3D"" style=3D"color:#f02d4d;">need m=
ore qualified visitors entering the funnel</span>.</h3></div></td></tr></tb=
ody></table></td></tr></tbody></table></div><!--[if mso | IE]></td></tr></t=
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r></table></td></tr></table><![endif]--></td></tr></tbody></table></div><!-=
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al-align:top;padding:0px;"><table border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" role=3D"presentation" width=3D"100%"><tbody><tr><td align=3D"left" =
style=3D"font-size:0px;padding:0px 0px 0px 0px;word-break:break-word;"><div=
 style=3D"font-family:Arial, Helvetica, sans-serif;font-size:16px;font-weig=
ht:400;line-height:22px;text-align:left;color:#000000;"><b><span data-gs-mr=
k-color=3D"" style=3D"color:rgb(241, 40, 76);">TikTok Traffic</span></b> he=
lps you start with a lower setup barrier, collect on-site behavior signals,=
 and build stronger audiences for future conversion campaigns.<br><br></div=
></td></tr><tr><td align=3D"left" style=3D"font-size:0px;padding:0px 0px 0p=
x 0px;word-break:break-word;"><div style=3D"font-family:Arial, Helvetica, s=
ans-serif;font-size:16px;font-weight:400;line-height:22px;text-align:left;c=
olor:#000000;"><div>TikTok also reaches incremental demand: <b><span data-g=
s-mrk-color=3D"" style=3D"color:rgb(237, 36, 74);">70%</span> of users sear=
ch for a brand after seeing it on TikTok</b>, and <b><span data-gs-mrk-colo=
r=3D"" style=3D"color:#e92449;">68%</span> of TikTok=E2=80=99s audience is =
unique</b>.</div><span data-lark-record-data=3D"{&quot;rootId&quot;:&quot;C=
cw8dqCt4o97KExmlPalJpYEgNb&quot;,&quot;text&quot;:{&quot;initialAttributedT=
exts&quot;:{&quot;text&quot;:{&quot;0&quot;:&quot;70% of users search for a=
 brand after seeing it on TikTok, and 68% of TikTok=E2=80=99s audience is u=
nique.&quot;},&quot;attribs&quot;:{&quot;0&quot;:&quot;*1*2*0+1l*1*0+6*1*2*=
0+y*1*0+1&quot;}},&quot;apool&quot;:{&quot;numToAttrib&quot;:{&quot;0&quot;=
:[&quot;comment-id-7675201120856002280&quot;,&quot;true&quot;],&quot;1&quot=
;:[&quot;author&quot;,&quot;6983854960609869826&quot;],&quot;2&quot;:[&quot=
;bold&quot;,&quot;true&quot;]},&quot;nextNum&quot;:3}},&quot;type&quot;:&qu=
ot;text&quot;,&quot;referenceRecordMap&quot;:{},&quot;extra&quot;:{&quot;ch=
annel&quot;:&quot;saas&quot;,&quot;isEqualBlockSelection&quot;:false,&quot;=
pasteRandomId&quot;:&quot;89dc6cc7-6ca6-49f1-a09c-1ca7dbbbc3fc&quot;,&quot;=
mention_page_title&quot;:{},&quot;external_mention_url&quot;:{}},&quot;isKe=
epQuoteContainer&quot;:false,&quot;isFromCode&quot;:false,&quot;selection&q=
uot;:[{&quot;id&quot;:301,&quot;type&quot;:&quot;text&quot;,&quot;selection=
&quot;:{&quot;start&quot;:195,&quot;end&quot;:293},&quot;recordId&quot;:&qu=
ot;HJENdcerJoPSNGxPWy4lrwZUgN8&quot;}],&quot;payloadMap&quot;:{},&quot;isCu=
t&quot;:false}" data-lark-record-format=3D"docx/text" class=3D"lark-record-=
clipboard"><br></span></div></td></tr></tbody></table></td></tr></tbody></t=
able></div><!--[if mso | IE]></td></tr></table><![endif]--></td></tr></tbod=
y></table></div><!--[if mso | IE]></td></tr></table></td></tr><tr><td class=
=3D"" width=3D"600px" ><table align=3D"center" border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" class=3D"" role=3D"presentation" style=3D"width:550px;=
" width=3D"550" ><tr><td style=3D"line-height:0px;font-size:0px;mso-line-he=
ight-rule:exactly;"><![endif]--><div style=3D"margin:0px auto;max-width:550=
px;"><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" role=3D"presentation" style=3D"width:100%;"><tbody><tr><td style=3D"dire=
ction:ltr;font-size:0px;padding:0px 0px 0px 0px;text-align:center;"><!--[if=
 mso | IE]><table role=3D"presentation" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0"><tr><td class=3D"" style=3D"vertical-align:top;width:550px;" =
><![endif]--><div class=3D"mj-column-per-100 mj-outlook-group-fix" style=3D=
"font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-=
align:top;width:100%;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" role=3D"presentation" style=3D"vertical-align:top;" width=3D"100%"><tbo=
dy><tr><td align=3D"left" style=3D"background:rgba(0, 0, 0, 0.06);font-size=
:0px;padding:21px 20px 0px 25px;word-break:break-word;"><div style=3D"font-=
family:Arial, Helvetica, sans-serif;font-size:16px;line-height:22px;text-al=
ign:left;color:#000000;"><div data-page-id=3D"Ccw8dqCt4o97KExmlPalJpYEgNb" =
data-lark-html-role=3D"root" data-docx-has-block-data=3D"false"><b>TikTok W=
eb Traffic campaigns let you:</b></div><ul><li><div><b>Test demand at low c=
ost</b> =E2=80=94 no pixel setup or conversion history required</div></li><=
li><div><b>Collect on-site behavior signals</b> =E2=80=94 build Custom Audi=
ences for future retargeting</div></li><li><div><b>Feed your conversion fun=
nel</b> =E2=80=94 qualified visitors improve downstream OLE/Lead ROAS</div>=
</li></ul><span data-lark-record-data=3D"{&quot;isCut&quot;:false,&quot;roo=
tId&quot;:&quot;Ccw8dqCt4o97KExmlPalJpYEgNb&quot;,&quot;parentId&quot;:&quo=
t;TQw4d37G1o1BtIxPinCllZWEgaf&quot;,&quot;blockIds&quot;:[303,304,305,306,3=
07,308,309,310],&quot;recordIds&quot;:[&quot;YULZdoLoaornrPx9w5blpO7ggZb&qu=
ot;,&quot;ByYHdlGE4oWX9UxOYvzlpbUigce&quot;,&quot;IclLdcEGxoZCAxxBhyLlnQXYg=
6e&quot;,&quot;HQfUd3D2NoTV4mxlgbqlCRRbg7e&quot;,&quot;Fe72djKhro4XKExXsMpl=
6iYXguc&quot;,&quot;LrzAdwE9eoB5sjxlpyGlZaLkgIc&quot;,&quot;KM21dTzAWo0pQgx=
9PbvlLwWVgih&quot;,&quot;IJB7dRvRNoEcm7xblKslpiONgGb&quot;],&quot;recordMap=
&quot;:{&quot;YULZdoLoaornrPx9w5blpO7ggZb&quot;:{&quot;id&quot;:&quot;YULZd=
oLoaornrPx9w5blpO7ggZb&quot;,&quot;snapshot&quot;:{&quot;align&quot;:&quot;=
left&quot;,&quot;revisions&quot;:[],&quot;author&quot;:&quot;69838549606098=
69826&quot;,&quot;children&quot;:[],&quot;locked&quot;:false,&quot;hidden&q=
uot;:false,&quot;text&quot;:{&quot;initialAttributedTexts&quot;:{&quot;text=
&quot;:{&quot;0&quot;:&quot;TikTok Web Traffic campaigns let you:&quot;},&q=
uot;attribs&quot;:{&quot;0&quot;:&quot;*0+11&quot;}},&quot;apool&quot;:{&qu=
ot;numToAttrib&quot;:{&quot;0&quot;:[&quot;author&quot;,&quot;6983854960609=
869826&quot;]},&quot;nextNum&quot;:1}},&quot;folded&quot;:false,&quot;type&=
quot;:&quot;text&quot;,&quot;parent_id&quot;:&quot;TQw4d37G1o1BtIxPinCllZWE=
gaf&quot;,&quot;comments&quot;:[]}},&quot;ByYHdlGE4oWX9UxOYvzlpbUigce&quot;=
:{&quot;id&quot;:&quot;ByYHdlGE4oWX9UxOYvzlpbUigce&quot;,&quot;snapshot&quo=
t;:{&quot;children&quot;:[],&quot;text&quot;:{&quot;apool&quot;:{&quot;next=
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t;]}},&quot;initialAttributedTexts&quot;:{&quot;text&quot;:{&quot;0&quot;:&=
quot;Test demand at low cost =E2=80=94 no pixel setup or conversion history=
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}}},&quot;align&quot;:&quot;left&quot;,&quot;comments&quot;:[],&quot;revisi=
ons&quot;:[],&quot;locked&quot;:false,&quot;author&quot;:&quot;698385496060=
9869826&quot;,&quot;type&quot;:&quot;bullet&quot;,&quot;parent_id&quot;:&qu=
ot;TQw4d37G1o1BtIxPinCllZWEgaf&quot;,&quot;hidden&quot;:false,&quot;folded&=
quot;:false}},&quot;IclLdcEGxoZCAxxBhyLlnQXYg6e&quot;:{&quot;id&quot;:&quot=
;IclLdcEGxoZCAxxBhyLlnQXYg6e&quot;,&quot;snapshot&quot;:{&quot;comments&quo=
t;:[],&quot;revisions&quot;:[],&quot;text&quot;:{&quot;apool&quot;:{&quot;n=
extNum&quot;:2,&quot;numToAttrib&quot;:{&quot;0&quot;:[&quot;author&quot;,&=
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w*0+1c&quot;}}},&quot;align&quot;:&quot;left&quot;,&quot;folded&quot;:false=
,&quot;type&quot;:&quot;bullet&quot;,&quot;parent_id&quot;:&quot;TQw4d37G1o=
1BtIxPinCllZWEgaf&quot;,&quot;locked&quot;:false,&quot;hidden&quot;:false,&=
quot;author&quot;:&quot;6983854960609869826&quot;,&quot;children&quot;:[]}}=
,&quot;HQfUd3D2NoTV4mxlgbqlCRRbg7e&quot;:{&quot;id&quot;:&quot;HQfUd3D2NoTV=
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uot;,&quot;parent_id&quot;:&quot;TQw4d37G1o1BtIxPinCllZWEgaf&quot;,&quot;co=
mments&quot;:[],&quot;locked&quot;:false,&quot;author&quot;:&quot;698385496=
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;1&quot;:[&quot;bold&quot;,&quot;true&quot;]},&quot;nextNum&quot;:2},&quot;=
initialAttributedTexts&quot;:{&quot;attribs&quot;:{&quot;0&quot;:&quot;*0*1=
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jKhro4XKExXsMpl6iYXguc&quot;:{&quot;id&quot;:&quot;Fe72djKhro4XKExXsMpl6iYX=
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t;:[],&quot;align&quot;:&quot;&quot;,&quot;folded&quot;:false,&quot;comment=
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uot;revisions&quot;:[],&quot;locked&quot;:false,&quot;author&quot;:&quot;69=
83854960609869826&quot;,&quot;text&quot;:{&quot;initialAttributedTexts&quot=
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t;apool&quot;:{&quot;nextNum&quot;:1,&quot;numToAttrib&quot;:{&quot;0&quot;=
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utedTexts&quot;:{&quot;attribs&quot;:{&quot;0&quot;:&quot;*0+1u&quot;},&quo=
t;text&quot;:{&quot;0&quot;:&quot;Advertisers who added Web Traffic before =
conversion campaigns saw:&quot;}}}}},&quot;KM21dTzAWo0pQgx9PbvlLwWVgih&quot=
;:{&quot;id&quot;:&quot;KM21dTzAWo0pQgx9PbvlLwWVgih&quot;,&quot;snapshot&qu=
ot;:{&quot;type&quot;:&quot;bullet&quot;,&quot;parent_id&quot;:&quot;TQw4d3=
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se,&quot;folded&quot;:false,&quot;align&quot;:&quot;left&quot;,&quot;commen=
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tedTexts&quot;:{&quot;attribs&quot;:{&quot;0&quot;:&quot;*0*1+d*0+z&quot;},=
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n campaigns&quot;}},&quot;apool&quot;:{&quot;numToAttrib&quot;:{&quot;0&quo=
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ot;,&quot;snapshot&quot;:{&quot;align&quot;:&quot;left&quot;,&quot;type&quo=
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uot;:[],&quot;locked&quot;:false,&quot;text&quot;:{&quot;initialAttributedT=
exts&quot;:{&quot;text&quot;:{&quot;0&quot;:&quot;36% higher CVR from retar=
geted traffic audiences&quot;},&quot;attribs&quot;:{&quot;0&quot;:&quot;*0*=
1+e*0+y&quot;}},&quot;apool&quot;:{&quot;numToAttrib&quot;:{&quot;0&quot;:[=
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ld&quot;,&quot;true&quot;]},&quot;nextNum&quot;:2}},&quot;folded&quot;:fals=
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t;type&quot;:&quot;quote_container&quot;,&quot;parent_id&quot;:&quot;XLB0dT=
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],&quot;locked&quot;:false,&quot;hidden&quot;:false}}},&quot;payloadMap&quo=
t;:{&quot;YULZdoLoaornrPx9w5blpO7ggZb&quot;:{&quot;level&quot;:1},&quot;Fe7=
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uot;:&quot;saas&quot;,&quot;pasteRandomId&quot;:&quot;6d046e3d-9f5c-4e8f-ad=
1b-95c944b6f690&quot;,&quot;mention_page_title&quot;:{},&quot;external_ment=
ion_url&quot;:{},&quot;isEqualBlockSelection&quot;:true},&quot;isKeepQuoteC=
ontainer&quot;:true,&quot;selection&quot;:[{&quot;id&quot;:303,&quot;type&q=
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e&quot;},{&quot;id&quot;:307,&quot;type&quot;:&quot;text&quot;,&quot;select=
ion&quot;:{&quot;start&quot;:0,&quot;end&quot;:0},&quot;recordId&quot;:&quo=
t;Fe72djKhro4XKExXsMpl6iYXguc&quot;},{&quot;id&quot;:308,&quot;type&quot;:&=
quot;text&quot;,&quot;selection&quot;:{&quot;start&quot;:0,&quot;end&quot;:=
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tart&quot;:0,&quot;end&quot;:48},&quot;recordId&quot;:&quot;KM21dTzAWo0pQgx=
9PbvlLwWVgih&quot;},{&quot;id&quot;:310,&quot;type&quot;:&quot;text&quot;,&=
quot;selection&quot;:{&quot;start&quot;:0,&quot;end&quot;:48},&quot;recordI=
d&quot;:&quot;IJB7dRvRNoEcm7xblKslpiONgGb&quot;}],&quot;pasteFlag&quot;:&qu=
ot;304fa34e-297d-49ca-b7b4-ee5015b33d80&quot;}" data-lark-record-format=3D"=
docx/record" class=3D"lark-record-clipboard"><br></span></div></td></tr></t=
body></table></div><!--[if mso | IE]></td></tr></table><![endif]--></td></t=
r></tbody></table></div><!--[if mso | IE]></td></tr></table></td></tr><tr><=
td class=3D"" width=3D"600px" ><table align=3D"center" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" class=3D"" role=3D"presentation" style=3D"widt=
h:550px;" width=3D"550" ><tr><td style=3D"line-height:0px;font-size:0px;mso=
-line-height-rule:exactly;"><![endif]--><div style=3D"margin:0px auto;max-w=
idth:550px;"><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"width:100%;"><tbody><tr><td style=
=3D"direction:ltr;font-size:0px;padding:0px 0px 0px 0px;text-align:center;"=
><!--[if mso | IE]><table role=3D"presentation" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0"><tr><td class=3D"" style=3D"vertical-align:top;width:=
550px;" ><![endif]--><div class=3D"mj-column-per-100 mj-outlook-group-fix" =
style=3D"font-size:0px;text-align:left;direction:ltr;display:inline-block;v=
ertical-align:top;width:100%;"><table border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" role=3D"presentation" style=3D"vertical-align:top;" width=3D"10=
0%"><tbody><tr><td align=3D"left" style=3D"font-size:0px;padding:0px 25px 0=
px 25px;word-break:break-word;"><div style=3D"font-family:'TikTok Sans';fon=
t-size:16px;line-height:22px;text-align:left;color:#000000;"><br></div></td=
></tr><tr><td align=3D"left" style=3D"font-size:0px;padding:10px 25px 1px 2=
5px;word-break:break-word;"><div style=3D"font-family:'TikTok Sans';font-si=
ze:16px;line-height:22px;text-align:left;color:#000000;"><div id=3D"i6luh3-=
2" data-pm-slice=3D"1 1 []" style=3D"font-family:Arial, Helvetica, sans-ser=
if;"><b id=3D"iy3j5b-2">Advertisers who added Web Traffic before conversion=
 campaigns saw:</b></div></div></td></tr></tbody></table></div><!--[if mso =
| IE]></td></tr></table><![endif]--></td></tr></tbody></table></div><!--[if=
 mso | IE]></td></tr></table></td></tr><tr><td class=3D"" width=3D"600px" >=
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"" role=3D"presentation" style=3D"width:550px;" width=3D"550" ><tr><t=
d style=3D"line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![=
endif]--><div style=3D"margin:0px auto;max-width:550px;"><table align=3D"ce=
nter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"width:100%;"><tbody><tr><td style=3D"direction:ltr;font-size:0px=
;padding:0px 0px 0px 0px;text-align:center;"><!--[if mso | IE]><table role=
=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td =
class=3D"" style=3D"vertical-align:top;width:275px;" ><![endif]--><div clas=
s=3D"mj-column-per-50 mj-outlook-group-fix" style=3D"font-size:0px;text-ali=
gn:left;direction:ltr;display:inline-block;vertical-align:top;width:100%;">=
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentatio=
n" style=3D"vertical-align:top;" width=3D"100%"><tbody><tr><td align=3D"lef=
t" style=3D"font-size:0px;padding:0px 13px 0px 34px;word-break:break-word;"=
><div style=3D"font-family:Arial, Helvetica, sans-serif;font-size:16px;font=
-weight:400;line-height:22px;text-align:left;color:#000000;"><span style=3D=
"color:#F1204A;font-weight:700;"><h1>23%</h1></span><h3><b>lower CPA</b> on=
 subsequent conversion campaigns</h3></div></td></tr></tbody></table></div>=
<!--[if mso | IE]></td><td class=3D"" style=3D"vertical-align:top;width:275=
px;" ><![endif]--><div class=3D"mj-column-per-50 mj-outlook-group-fix" styl=
e=3D"font-size:0px;text-align:left;direction:ltr;display:inline-block;verti=
cal-align:top;width:100%;"><table border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" role=3D"presentation" style=3D"vertical-align:top;" width=3D"100%">=
<tbody><tr><td align=3D"left" style=3D"font-size:0px;padding:0px 27px 0px 1=
5px;word-break:break-word;"><div style=3D"font-family:Arial, Helvetica, san=
s-serif;font-size:16px;font-weight:400;line-height:22px;text-align:left;col=
or:#000000;"><span style=3D"color:#F1204A;font-weight:700;"><h1>36%</h1></s=
pan><h3 id=3D"i1wb7a-2" data-pm-slice=3D"1 1 []"><b id=3D"i1chj4-2">higher =
CVR</b> from retargeted traffic audiences</h3></div></td></tr></tbody></tab=
le></div><!--[if mso | IE]></td></tr></table><![endif]--></td></tr></tbody>=
</table></div><!--[if mso | IE]></td></tr></table></td></tr><tr><td class=
=3D"" width=3D"600px" ><table align=3D"center" border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" class=3D"" role=3D"presentation" style=3D"width:550px;=
" width=3D"550" ><tr><td style=3D"line-height:0px;font-size:0px;mso-line-he=
ight-rule:exactly;"><![endif]--><div style=3D"margin:0px auto;max-width:550=
px;"><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" role=3D"presentation" style=3D"width:100%;"><tbody><tr><td style=3D"dire=
ction:ltr;font-size:0px;padding:0px 0px 0px 0px;text-align:center;"><!--[if=
 mso | IE]><table role=3D"presentation" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0"><tr><td class=3D"" style=3D"vertical-align:top;width:550px;" =
><![endif]--><div class=3D"mj-column-per-100 mj-outlook-group-fix" style=3D=
"font-size:0px;text-align:left;direction:ltr;display:inline-block;vertical-=
align:top;width:100%;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" role=3D"presentation" style=3D"vertical-align:top;" width=3D"100%"><tbo=
dy><tr><td align=3D"left" style=3D"font-size:0px;padding:10px 25px;word-bre=
ak:break-word;"><div style=3D"font-family:'TikTok Sans';font-size:16px;line=
-height:22px;text-align:left;color:#000000;"><br></div></td></tr></tbody></=
table></div><!--[if mso | IE]></td></tr></table><![endif]--></td></tr></tbo=
dy></table></div><!--[if mso | IE]></td></tr></table></td></tr><tr><td clas=
s=3D"" width=3D"600px" ><table align=3D"center" border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" class=3D"" role=3D"presentation" style=3D"width:550px=
;" width=3D"550" bgcolor=3D"#BAF6F0" ><tr><td style=3D"line-height:0px;font=
-size:0px;mso-line-height-rule:exactly;"><![endif]--><div style=3D"backgrou=
nd:#BAF6F0;background-color:#BAF6F0;margin:0px auto;border-radius:6px;max-w=
idth:550px;"><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"background:#BAF6F0;background-col=
or:#BAF6F0;width:100%;border-radius:6px;"><tbody><tr><td style=3D"direction=
:ltr;font-size:0px;padding:0px 36px;text-align:center;"><!--[if mso | IE]><=
table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
"><tr><td class=3D"" width=3D"550px" ><table align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"" role=3D"presentation" style=
=3D"width:478px;" width=3D"478" bgcolor=3D"#BAF6F0" ><tr><td style=3D"line-=
height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endif]--><div st=
yle=3D"background:#BAF6F0;background-color:#BAF6F0;margin:0px auto;max-widt=
h:478px;"><table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0" role=3D"presentation" style=3D"background:#BAF6F0;background-color:=
#BAF6F0;width:100%;"><tbody><tr><td style=3D"direction:ltr;font-size:0px;pa=
dding:20px 12px;text-align:center;"><!--[if mso | IE]><table role=3D"presen=
tation" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td class=3D""=
 style=3D"vertical-align:top;width:454px;" ><![endif]--><div class=3D"mj-co=
lumn-per-100 mj-outlook-group-fix" style=3D"font-size:0px;text-align:left;d=
irection:ltr;display:inline-block;vertical-align:top;width:100%;"><table bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" width=
=3D"100%"><tbody><tr><td style=3D"vertical-align:top;padding:0px;"><table b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" width=
=3D"100%"><tbody><tr><td align=3D"left" style=3D"font-size:0px;padding:0px =
0px 6px 0px;word-break:break-word;"><div style=3D"font-family:Arial, Helvet=
ica, sans-serif;font-size:16px;font-weight:700;line-height:22px;text-align:=
left;color:#033624;">For your first test, we recommend:</div></td></tr><tr>=
<td align=3D"left" style=3D"font-size:0px;padding:0px 8px 0px 4px;word-brea=
k:break-word;"><div style=3D"font-family:Arial, Helvetica, sans-serif;font-=
size:15px;line-height:22px;text-align:left;color:#033624;"><ul><li><b>Optim=
ization Goal:</b> Traffic - <b>Click for lower CPC, Landing Page View for C=
VR increase, or Engaged Session for higher-intent site behavior</b></li><li=
><b>Budget:</b> Minimal delay budget <span style=3D"color:#F1204A;font-weig=
ht:700;">40USD</span></li><li><b>Bidding:</b> Start with <b>Max Delivery au=
to-bidding</b> during ramp-up</li><li><b>Duration:</b> Run for at least <sp=
an style=3D"color:#F1204A;font-weight:700;">14 days</span></li><li><b>Creat=
ive:</b> Use <span style=3D"color:#F1204A;font-weight:700;">6+</span>assets=
, including at least <span style=3D"color:rgb(241, 32, 74);font-weight:700;=
">2</span> images</li></ul></div></td></tr></tbody></table></td></tr></tbod=
y></table></div><!--[if mso | IE]></td></tr></table><![endif]--></td></tr><=
/tbody></table></div><!--[if mso | IE]></td></tr></table></td></tr></table>=
<![endif]--></td></tr></tbody></table></div><!--[if mso | IE]></td></tr></t=
able></td></tr><tr><td class=3D"" width=3D"600px" ><table align=3D"center" =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"" role=3D"present=
ation" style=3D"width:550px;" width=3D"550" bgcolor=3D"#ffffff" ><tr><td st=
yle=3D"line-height:0px;font-size:0px;mso-line-height-rule:exactly;"><![endi=
f]--><div style=3D"background:#ffffff;background-color:#ffffff;margin:0px a=
uto;max-width:550px;"><table align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation" style=3D"background:#ffffff;backg=
round-color:#ffffff;width:100%;"><tbody><tr><td style=3D"direction:ltr;font=
-size:0px;padding:0px 24px 17px 24px;text-align:center;"><!--[if mso | IE]>=
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0"><tr><td class=3D"" style=3D"vertical-align:top;width:502px;" ><![endif]-=
-><div class=3D"mj-column-per-100 mj-outlook-group-fix" style=3D"font-size:=
0px;text-align:left;direction:ltr;display:inline-block;vertical-align:top;w=
idth:100%;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D=
"presentation" width=3D"100%"><tbody><tr><td style=3D"vertical-align:top;pa=
dding:0px;"><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D=
"presentation" width=3D"100%"><tbody></tbody></table></td></tr></tbody></ta=
ble></div><!--[if mso | IE]></td></tr></table><![endif]--></td></tr></tbody=
></table></div><!--[if mso | IE]></td></tr></table></td></tr><tr><td class=
=3D"" width=3D"600px" ><table align=3D"center" border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" class=3D"" role=3D"presentation" style=3D"width:550px;=
" width=3D"550" bgcolor=3D"#ffffff" ><tr><td style=3D"line-height:0px;font-=
size:0px;mso-line-height-rule:exactly;"><![endif]--><div style=3D"backgroun=
d:#ffffff;background-color:#ffffff;margin:0px auto;max-width:550px;"><table=
 align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"=
presentation" style=3D"background:#ffffff;background-color:#ffffff;width:10=
0%;"><tbody><tr><td style=3D"direction:ltr;font-size:0px;padding:0px 0px 24=
px 0px;text-align:center;"><!--[if mso | IE]><table role=3D"presentation" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td class=3D"" style=3D=
"vertical-align:top;width:550px;" ><![endif]--><div class=3D"mj-column-per-=
100 mj-outlook-group-fix" style=3D"font-size:0px;text-align:left;direction:=
ltr;display:inline-block;vertical-align:top;width:100%;"><table border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" width=3D"100%">=
<tbody><tr><td style=3D"vertical-align:top;padding:0px;"><table border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" width=3D"100%">=
<tbody><tr><td align=3D"left" style=3D"font-size:0px;padding:0px 36px 0px 3=
6px;word-break:break-word;"><div style=3D"font-family:Arial, Helvetica, san=
s-serif;font-size:16px;line-height:22px;text-align:left;color:#000000;">Rea=
dy to unlock incremental traffic on TikTok? To get started, please create a=
 campaign in TTAM to begin!</div></td></tr><tr><td align=3D"center" style=
=3D"font-size:0px;padding:22px 44px;word-break:break-word;"><table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"b=
order-collapse:separate;line-height:100%;"><tbody><tr><td align=3D"center" =
bgcolor=3D"#F1204A" role=3D"presentation" style=3D"border:none;border-radiu=
s:50px;cursor:auto;mso-padding-alt:10px 25px;background:#F1204A;" valign=3D=
"middle"><a href=3D"https://suggestions.tiktok.com/g/ZSqsTKDNo/" style=3D"d=
isplay:inline-block;background:#F1204A;color:#ffffff;font-family:Arial, Hel=
vetica, sans-serif;font-size:18px;font-weight:bold;line-height:120%;margin:=
0;text-decoration:none;text-transform:none;padding:10px 25px;mso-padding-al=
t:0px;border-radius:50px;" target=3D"_blank">Create a campaign</a></td></tr=
></tbody></table></td></tr><tr><td align=3D"left" style=3D"font-size:0px;pa=
dding:0px 36px 12px 36px;word-break:break-word;"><div style=3D"font-family:=
Arial, Helvetica, sans-serif;font-size:16px;line-height:22px;text-align:lef=
t;color:#000000;">Best regards,<div>The TikTok Scaled Growth Team</div></di=
v></td></tr></tbody></table></td></tr></tbody></table></div><!--[if mso | I=
E]></td></tr></table><![endif]--></td></tr></tbody></table></div><!--[if ms=
o | IE]></td></tr></table></td></tr></table><![endif]--></td></tr></tbody><=
/table></div><!--[if mso | IE]></td></tr></table></td></tr><tr><td class=3D=
"" width=3D"600px" ><table align=3D"center" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" class=3D"" role=3D"presentation" style=3D"width:600px;" w=
idth=3D"600" bgcolor=3D"#000000" ><tr><td style=3D"line-height:0px;font-siz=
e:0px;mso-line-height-rule:exactly;"><![endif]--><div style=3D"background:#=
000000;background-color:#000000;margin:0px auto;max-width:600px;"><table al=
ign=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"pre=
sentation" style=3D"background:#000000;background-color:#000000;width:100%;=
"><tbody><tr><td style=3D"direction:ltr;font-size:0px;padding:20px 30px;tex=
t-align:center;"><!--[if mso | IE]><table role=3D"presentation" border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0"><tr><td class=3D"" style=3D"vertical-=
align:middle;width:540px;" ><![endif]--><div class=3D"mj-column-per-100 mj-=
outlook-group-fix" style=3D"font-size:0px;text-align:left;direction:ltr;dis=
play:inline-block;vertical-align:middle;width:100%;"><table border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" role=3D"presentation" width=3D"100%"><tbo=
dy><tr><td style=3D"vertical-align:middle;padding:0px;"><table border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" width=3D"100%"><=
tbody><tr><td align=3D"center" style=3D"font-size:0px;padding:0px;word-brea=
k:break-word;"><div style=3D"font-family:'TikTok Sans',Arial,sans-serif;fon=
t-size:12px;line-height:18px;text-align:center;color:#ffffff;">Our mailing =
address is:<br><span style=3D"color:#F1204A;font-weight:700;">5800</span> B=
ristol Pkwy, Suite <span style=3D"color:#F1204A;font-weight:700;">100</span=
>, Culver City, CA <span style=3D"color:#F1204A;font-weight:700;">90230</sp=
an><br>Want to change how you receive these emails?<br>You can <a href=3D"h=
ttps://suggestions.tiktok.com/g/ZSqswYEfJ/" style=3D"color:#3598db;text-dec=
oration:underline;" target=3D"_blank">update your preferences</a> or <a hre=
f=3D"https://suggestions.tiktok.com/g/ZSqsT3jWa/" style=3D"color:#3598db;te=
xt-decoration:underline;" target=3D"_blank">unsubscribe from this list</a>.=
<br>This email can't receive replies. For more information, visit the <a hr=
ef=3D"https://suggestions.tiktok.com/g/ZSqswLW8u/" style=3D"color:#3598db;t=
ext-decoration:underline;" target=3D"_blank">TikTok Business Help Center</a=
>.<br>=C2=A9 TikTok for Business</div></td></tr></tbody></table></td></tr><=
/tbody></table></div><!--[if mso | IE]></td></tr></table><![endif]--></td><=
/tr></tbody></table></div><!--[if mso | IE]></td></tr></table></td></tr></t=
able><![endif]--></td></tr></tbody></table></div><!--[if mso | IE]></td></t=
r></table><![endif]--></div><table><tbody><tr><td align=3D"center" height=
=3D"1px" style=3D"height: 1px!important; line-height: 1px!important; margin=
:0px!important; padding:0px!important; visibility:hidden; "> <img src=3D"ht=
tps://suggestions.tiktok.com/touch/mark_read.gif?scene_event_id=3D768667698=
3811735553&email_trace_id=3D7686677214846550023&email_scene_type=3D76862360=
91623456785&attr_sys_version=3Dv2&attr_sys_type=3Dtrigger_mkt_email_v2" wid=
th=3D"1" height=3D"1" alt=3D"" border=3D"0" style=3D"box-sizing: border-box=
;outline: none;text-decoration: none;font-size: 12px;font-style: normal;fon=
t-variant-caps: normal;font-weight: normal;letter-spacing: normal;text-alig=
n: start;text-indent: 0px;text-transform: none;white-space: normal;word-spa=
cing: 0px;border:0px!important;height:1px!important;width:1px!important;mar=
gin:0px!important;padding:0px!important;"></td></tr></tbody></table><img sr=
c=3D"https://url4367.notifications.tiktok.com/wf/open?upn=3Du001.B8IU303pxG=
z-2Bp8CnARqSJ7pWMTJ9kUq8mG8T1e5WtWvuGUY-2FLorLgUhKuMF1HyHL4H1MOXVBi68R4fUGM=
lCV8opBKOxAmjrcBRheRG7fXE5V75AzFa4VICU3s1xznvdYHXdMPg5IyoUzSodYvooJuOR-2Fda=
M-2B91OdnTChJJnlId0fB-2FNdFa-2FP5TUx5TR72pSVGAuPjDGcRr6rygCD7GpJoV-2F2-2F4C=
iGk5dqHMUGi4RHOBN82yLWQziXqHVfVJzWifrFhwftz09cvr6-2FWlBEJTa-2Bdbx9KzUMb3KUP=
Yn4TPoVtDKSTkL-2BwOEbZOC1tdv8i8XiVd-2FKtKZrVKdy5Ag0GxAHpR6pZP51w99rarZpMZ-2=
FdxI8anee2v-2BYKXj-2BeZ-2Bbtpe9p64uDMuyYz4u5DVhlm-2FtEg-3D-3D" alt=3D"" wid=
th=3D"1" height=3D"1" border=3D"0" style=3D"height:1px !important;width:1px=
 !important;border-width:0 !important;margin-top:0 !important;margin-bottom=
:0 !important;margin-right:0 !important;margin-left:0 !important;padding-to=
p:0 !important;padding-bottom:0 !important;padding-right:0 !important;paddi=
ng-left:0 !important;"/></body></html>
